The Art & Science of Ideas
Ideas are the life-blood of any company - from process improvements to disruptive new products. But how do you define & evaluate ideas - to chose?
This is valuable as.....
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Ideas that win awards are often not effective at driving business results. This framework helps teams understand how to get ideas that engage & sell
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Based on analysis of 1000’s of ideas - this strategic framework provides a data based assessment of how an idea works to drive behaviour change
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Ideas are important for every function - as part of creating a culture of innovation. This training will help engage and empower all your employees
DELIVERABLES
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Deep understanding of the 4 drivers of engaging ideas that sell
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Case study practice in defining & assessing ideas, and feeding back to others
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Application to your own business
BEST FOR
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Marketing / Innovation teams with their agencies or partners
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Any team looking to innovate with ideas
TIMEFRAME
1/2 day training + 1/2 day application to your business
TAKEAWAYS
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The Art and Science of Ideas Training Materials, Ideas A5 laminated reference guide,
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12 weeks of EDM’s with additional tips and tricks - for embedding the learning
MacMORGAN have proudly led Art and Science of Ideas program for.....
